Know You → Like You  Trust You  Buy You

WHAT WE DO?

We partner with B2B’s and Technology companies to help them position, grow and manage highly targeted online-social communities, specifically designed for social prospecting, social selling, event promotion and content marketing success.

By leveraging our proven social-business development and relationship-first marketing formulas your online-social community will continuously feed your sales funnel with your best prospects, drive targeted attendees to your events and provide the perfect audience for your content.

No social media fluff: we turn online-social community management into a science entirely focused on social business development.

RELATIONSHIP-FIRST MARKETING

Successful sales and marketing is built on relationships and your online-social community provides the ideal platform to build, nurture and leverage profitable relationships with your ideal prospects.

By positioning your online-social community around your ideal prospects deep professional interests and combining highly personalized community management, one-on-one relationship development, first-class content and high levels of engagement we transition your ideal prospects into a relationship marketing success story.

Result: a highly scalable ‘Relationship-First’ marketing model leveraged for sales and marketing success.

PREDICTABLE & MEASURABLE ROI

The ROI leveraged from our Relationship-First marketing formula and your online-social community is predictable, measurable and calculable.

From, the number of tier-one prospects within your online-social community that will enter your sales pipeline, to the percentage of members that will attend an event or opt-in to your content we are able to build an ROI model with precision.

Your online-social community and the social-business development journey of your community members is underpinned by clear milestones, KPI’s through to measurable ROI.

Accountability is the fuel of our business. We thrive on enabling you to exceed your sales and marketing goals.

OUR COMMUNITIES: THE FACTS

We are all about results. From the rate of membership growth, percentage of tier-one prospects within the membership, engagement rates to conversion rates, our Relationship-First marketing model is precise.

Within each individual step that our community members journey through, as we build and nurture the relationship, as members transition to prospect, we are delivering a unique social business development formula proven to impact your sales and marketing success.

Engagement rate
19.1%
Members to prospects conversion
58%
Ideal prospect members
31%

RELATIONSHIP-FIRST

Know You

Like You

Trust You

Buy You

PREDICTABLE & MEASURABLE ROI

MEMBERS TO PROSPECTS THIS WEEK
SALES CLOSED THIS WEEK
EVENT ATTENDEES THIS WEEK
CONTENT OPT-INS THIS WEEK

COMMUNITY BUILDING

Conceptualizing and positioning your community selflessly around your target prospects deep interests is critical to your communities success.  Great positioning gives your audience an excellent and clear set of benefits to why they should join and participate.

Understanding the community ecosystem through a combination of target audience and sector analysis, competition landscape and social research allow us to develop the right community for your business. It’s not about your brand, products or services but about your audience and a strong common interest. It is vital from inception to ensure the community has objectives directly connected to the ROI. Our experts will configure the exclusive environment you need for the success of your community project.

  • Social intelligence & strategy development
  • Social demographics, Sector & Target audience analysis
  • Thought leaders & Influencers analysis
  • Competition and benchmark
  • Objectives and ROI
  • Planning, goals and KPIs
  • Community guidelines & rules
  • Community profile /naming / branding / logo
  • Resources and content production schedule

With a clear strategy, plan of action, targets, KPIs and a solid rationale for why and what your company wants to achieve, your community can be launched with a Community Manager whose skills include the ability to interact with the target audience, engage allies and influencers to join, create great personalized one-on-one messages with new members and persuade volunteers to help.

During the launch it is paramount to understand the ideal mix ratio to further increase membership and create the environment in which members will feel confident to act and engage. The Community Manager is building relationships and authentic conversations from an early stage with new members. Understanding the key reasons why each potential member should join, what new members are thinking, promoting and influencing the audience en-masse is key to reach the demographic target.

  • Target members & companies database development
  • Community members mix ratio monitoring
  • Stakeholders engagement
  • Allies and Influencers recruitment
  • Do Not invite list
  • One on One members invitation to join
  • Personalized messages & Relationship building
  • Rules & guidelines monitoring

Growing your community with the right mix of tier-one prospects, socially active members, thought leaders and influencers is a science and is carefully planned from inception.  We are able to predict the size of a community, percentage of tier-one prospects through to the optimum growth rate.

As the community grow, the Community manager will identify and voice even further the tangible benefits from participating in the community: learning, reacting, solving problems, befriending experts, engaging with thought leaders and influencers, connecting and sharing. The Social Effect Community Managers are not talking about joining here, but participating. The more engagement the more growth.

  • Community members database development
  • Community members mix
  • Members categorization (prospects, influencers, active members, lurkers)
  • Invitation to join ratio
  • Ideal prospect ratio
  • Gate keeping

Insights

Predictive Growth

Growing your community with the right mix of tier-one prospects, socially active members, thought leaders and influencers is a science and is carefully planned from inception.  We are able to predict the size of a community, percentage of tier-one prospects through to the optimum growth rate.

Organic growth

Organic growth is growth which is not directly stimulated by a community manager. It takes the form of referrals or mention of the community in other channels. Organic growth is the ideal passage of growth. It’s a good performance indicator of the community’s health and level of engagement.

Gate-keeping

We don’t manage “Groups”, we create “Communities”. The sense of belonging is high on our agenda. It leverages loyalty, commitment, willingness, and trust. High-involvement strategy demonstrates active gate-keeping which further increase sense of relevance for each member.

COMMUNITY MANAGEMENT

Content is king. It is the community’s currency. However a content overload and attention deficit means that people are becoming gatekeepers of what they choose to consume. One of the biggest challenge and opportunity for successful communities is to be more thoughtful to differentiate them from the rest. Having continual access to a targeted audience is a fantastic opportunity. How we craft and deliver content can provide huge rewards in differentiation. We thrive to build a different dialogue from the competition, focusing on engagement and innovation.

Our Community managers are experts in involving thought-leadership and community direction. External industry influencers and high profile members, as volunteers, will be highly active community members who will give their time to help drive new content, conversations and engagement.

  • Content planning and calendaring
  • Content coordination
  • Content creation & curation
  • Trend analysis
  • Influencers content channel
  • Participation & engagement formula

Moderation is much more than removing irrelevant or inappropriate content. Moderation shapes your community strategy. It is making clear decisions on what community members will see, what will be discussed, anticipate on these discussions, reacting on trends, hot topics and innovations, news, polls, white papers, articles, blogs, videos, which will stimulate engagement, produce sticky threads and underline good contributions.

Community members come for the content and stay for the conversation.

Participation is about impact, achievement, recognition and power. It’s the motivation thirst that will drive long-term participation. Moderation requires bullet proof workflow and organisation from our community managers. They are real experts in engaging community members into authentic, relevant and meaningful conversations, making sure the “why” of your story is clear. With our proven formula we boost the highest engagements rates in the industry.

  • Thought-leadership and Brand awareness
  • Motivation & Rewards formula
  • Influencers involvement
  • Newbies introduction
  • Newcomers to regulars
  • Spinning content & seeding new discussions
  • Weekly announcements
  • RSS & Alerts

Excellent community management is about putting the relationship back into marketing and leads generation. Best communities have always been built on great relationships. Each interaction is valued as an opportunity to extend reach, but also to build lasting, individual relationships with members. And they’re being rewarded in the market. A relationship is a two-way street!

Think of our Community managers being the conductors focusing on building the members relationship, progressing constantly through the journey Know you-Like you-Trust you-Buy you, while creating opportunities for conversion to emerge again and again.

We believe relationship is the prerequisite for doing business. Success means first focusing on the individual relationships you build with your customers and best prospects. Internal stakeholders, sales and marketing teams will play an important role along our community managers in identifying ideal clients.

  • Ideal Client monitoring
  • Social intelligence
  • Trust building

Insights

Smart Publishing

The sheer volume of content brands produce as they complete their transformation into publishers could lead to a devaluation of content over-saturation of audiences. With our community moderation technique and savvy content production we help brands get smarter in how it delivers original content that is authentic, valuable and offering real opportunities to engage with. We place a premium on strategy and quality over quantity.

Give Give Give!

Don’t ask what your members can do for you, ask what you can do for them. You want to build a relationship, not transact a deal yet. Your relationship will be stronger if you can attract your members rather than pursue them. And nobody likes to be nagged. Managing a successful community is knowing that you get what you give. For generations we have focused on the individual drivers of success: passion, hard work, talent and luck. But today, success is increasingly dependent on how we interact with others. Give give, give before you take.

Key member’s benefits

Underlying to every community is the fundamental benefits each member will gain from joining and participating. Sense of belonging, peers mutual exchange and support, rapid increased influence and opportunities, and finally exploration of a valuable resource for new ideas, exchange and discussions. All are tangible benefits our community managers leverage on a daily basis.

COMMUNITY PLATFORM

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  • Pitching opportunities
  • Social prospecting
  • Social selling
  • Brand awareness
  • Brand consideration rate

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Our Analytics team can deliver:

  • Brand consideration rate
  • Monthly, weekly and daily reports across a variety of metrics
  • Community data for team-specific insights.
  • Profile audiences
  • Top performing content
  • Custom reporting initiatives

Insights

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COMMUNITY ROI

Like any business strategy, establishing and maintaining an online community for your organization will be gauged by its return on investment (ROI).  Measuring the ROI of online communities provides a method to assess your community’s effectiveness and its value to your organization, addressing business goals and strategy, success metrics, and methods of ensuring that the community delivers business results.

Social media ROI is a difficult beast to tame. It’s pretty shocking to discover that the majority of online businesses are conducting their social media marketing completely in the dark, with no clues as to how social media contributes to the success of their businesses. “Likes” and “tweets” are not easy to monetise. On the opposite, our Direct ROI is a tried, tested and proven methodology that is directly linked to your profitability. For the last two years our proprietary methodology has successfully demonstrated amazing direct ROI with the biggest brands in IT, telecoms, retail and education.

  • Lead generation
  • Pitching opportunities
  • Social prospecting
  • Social selling
  • Brand awareness
  • Brand consideration rate

Within our ROI calculator we quantify the size of your target market, the percentage of your target market joining your community, the community manager’s relationships with your “ideal clients” based on the social journey “Know you-Like you-Trust you-Buy you”, and the number of pitching opportunities, sales leads and sales conversions. All we do is converting community members into clients. Filling your sales pipeline with ideal prospects is the backbone of our ROI calculator. No fluff, no “vanity metrics”, just the hard rock solid numbers.

  • Community best prospect ratio
  • Community engagement
  • Tier 1 prospect agreed connection
  • Pitching opportunities
  • Sales lead generation
  • Leads conversion members to clients

Please click on the Request Demo blue button on the right of your screen and discover how we will transform your sales pipeline in a continuous flow of ideal clients.

We love numbers. And we know how to provide you with the best reporting solution so the information gets seamlessly transferred to your CRM and sales team by our highly talented analytics and data professionals. Along with providing custom reports, our data team focuses on optimizing our clients’ Social initiatives through extensive analysis and recommendations. Given the real-time nature of Social, we assure that reports are delivered on time without compromising on quality.

Our Analytics team can deliver:

  • Brand consideration rate
  • Monthly, weekly and daily reports across a variety of metrics
  • Community data for team-specific insights
  • Profile audiences
  • Top performing content
  • Custom reporting initiatives

Insights

Social Influencers

Attracting social influencers to be active within your community is a science we master. A community is a formidably effective marketing tool for your business. It’s also the best way engage respected voices in your industry and position yourself to be “discovered” by them. Influencers are building their own reputation as they build yours. By spinning and seeding great conversations, our community managers are helping them remain interested and relevant, which in turn increase ROI on your community and prospects .

KPIs

Even though your target prospects/members will find your community compelling, your community is 100% dedicated to social-business development, prospecting, lead generation & opt-in marketing. We offer a clear set of real-time KPIs for the entire life cycle of your community to measure and benchmark your social community performance against your anticipated ROI.

Social Assets

The value of creating social assets is not to be ignored anymore. Your vibrant community will lead to many amazing results. It leads to higher prospects-to-sales conversion ratio, retention rates, rebuy rates, upsells, and advocacy. It leads to improved, more cost-efficient and faster clients acquisition.

CLIENTS

Salesforce.com

Salesforce.com

With over 4,000 CxO's from Europe's Leading ISVs (Independent Software Vendors) this community is the go-to social business destination for Salesforce.com's ISV target market. We are now expanding Salesforce.com's reach with more communities in the US.

HP

HP

HP is targeting senior retail professionals in the United Kingdom. Members have come together to engage, collaborate and drive advancement in retail innovation, technology and leadership.

IBM

IBM

An online community to promote the IBM/Citrix alliance. Branded as ‘Work is Not a Place’, it's driving conversation and awareness around mobile technology. This pioneering community strengthening the vendor/supplier alliance field has become a true benchmark of engagement.

Citrix

Citrix

An online community to promote the IBM/Citrix alliance. Branded as ‘Work is Not a Place’, it's driving conversation and awareness around mobile technology. This pioneering community strengthening the vendor/supplier alliance field has become a true benchmark of engagement.

PiloteLite Venture

PiloteLite Venture

With the majority of the world’s corporate Innovation professionals as members, the community thrives and consistently delivers new business opportunities following our winning social-business development formula, offering one of the highest ROI.

Messe Frankfurt

Messe Frankfurt

Multiple communities are carefully positioned to support the world's largest trade shows from one of the top players in the global exhibition industry. All communities are directly contributing to a steady increase in attendees.

SAP

SAP

The UK & Ireland SAP User Group community was grown from 700 to 5,000 members in less than twelve months and successfully managed to drive an increase in paid subscriptions, promote their annual conference and recruit affiliates.

Fuel Education

Fuel Education

Online community engaging K12 Superintendents, Principles and Curriculum Directors to increase brand awareness, support the Education leader with its content marketing strategy and drive social business development.

Safe Computing

Safe Computing

Two online communities positioned for CxO level Recruitment Professionals and HR Directors. Utlising our social business development formula the communities are driving social prospecting and positioning Safe Computing as a true thought leader.

AUTOMECHANIKA

AUTOMECHANIKA

Automechanika's community is constantly supporting the global reach of this famous exhibition showing record attendance with 19 per cent year-on-year visitor's growth from more than 130 countries.

Testimonials

Twitter Feed

About Us

History

The Social Effect was founded in 2011 with the simple mission of offering Technology & B2B companies social media solutions with clearly demonstrable and easily explainable ROI.  The B2B world we wanted to impress simply was not looking for another agency to help them grow ‘followers’, get ‘likes’, ‘comments’ or the other ‘fluffy’ stuff associated with social media.

Did we say ‘simple mission’?

By design, experimentation, perseverance, hard work, and a little luck, the ‘ROI pieces’ started falling into place midway through 2012.  We were now able to meet clients, look them in the eye, and explain how our model would delivered real ROI (without either party needing a PhD).  Our mission had really begun!

In 2013, armed with a proven and refined ROI formula, The Social Effect started a period of exponential growth, both in terms of employees and clients.

Today

We are a rapidly growing team, spanning three continents, speaking six languages, and managing our clients’ online-social communities 24/7.

Our team of social business development professionals, community managers, content producers and social-CRM experts all seamlessly collaborate to deliver community solutions that both you and your prospects will love.

With deep industry experience within technology, management consulting, recruitment, outsourcing, sales and marketing our team has the breath of knowledge to be able to successfully immerse ourselves into most niche segments.

As a social business, we nurture a culture of fun, diversity, transparency, experimentation,  learning, continuous improvement and ultimately trust.

It is this culture that guides The Social Effect team as we continually navigate through the ever evolving social media maze to successfully piece together  ROI jigsaw.

Future

There are literally millions of online-social communities supporting customers, brands, partners, hobbies, interests, and so on, but nowhere have we found a community segment providing opportunities to generate new business and sales opportunities in B2B.

This is The Social Effect’s calling.

We have an ongoing commitment to continue developing this market segment: for online-social communities which focus 100% on B2B client acquisition, prospecting, social selling & content marketing.  What will change is our roadmap – it will bend, turn, and flex with the evolution of social networking and the social behavior of our clients’ prospects.

What we do know is that the future is in creating go-to social destinations for our clients best prospects.  Where our clients’ ROI will directly correlate to how we build, nurture and leverage the one-on-one relationships we generate with our clients’ prospects.

"A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate."

Seth Godin, Tribes: We Need You to Lead Us

Jobs

Online-Social Community Managers

(Interns/Juniors/Seniors)

Overview

What’s the story?  With a steady inflow of new Clients we are always looking for Online-Social Community Managers who we will train, nurture, mentor and love until you fully armed to take pride of place at the heart of the online-social communities we manage.

You will be:

  • Implementing online-social community road-map and strategy
  • Analyzing streams of information / articles / blogs / news & trends to locate the hidden gems that your community members are craving (think information overload)
  • Repositioning, rewording provocative and engaging content to get your community members hot under the collar
  • Spinning the direction a community discussion is taking to maximize the engagement opportunity (poke a stick at the beehive to get the bees buzzing)
  • Writing and seeding thought provoking, original content/discussions/posts

Like a conducting an orchestra, our Online-Social Community Managers are capable of making beautiful music by pulling together multiple, varied and interesting social media components, community management is both an ‘art and a science’.

  • Planning, developing and implementing content calendar
  • Moderating discussions and comments with an iron-fist (community members can be an unruly bunch)
  • Locating, tracking and building one-on-one relationships with key industry thought leaders and influencers (use other people’s brains and brilliance)
  • Build and nurture relationships with key members (flirting with 100’s of people a day)
  • Managing & coordinating various supporting activities with administration staff and business intelligence team (we don’t want you doing all the heavy lifting)
  • Drive engagement and passion amongst the members (blackmail, bribery, kisses and kicks ok)
  • Reporting on Metric, KPI’s & ROI

  • Client: Global IT companies
  • Position: Online -Social Community Manager
  • Level: Interns/Juniors/Seniors
  • Location: France, Sophia-Antipolis

Apply Now

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Contact Info

  • United Kingdom
    The Social Effect
    Penhurst House
    Office 11 352 Battersea Park Rd
    London SW11 3BY
    T: +44 (0) 207 993 2199
  • France
    The Social Effect
    Les Espaces Antipolis
    300 Route des Crêtes
    06560 Sophia-Antipolis
    France
    T: +33 (0) 621 281 312
  • United States
    The Social Effect
    2 Davis Drive
    PO Box 13169
    Research Triangle Park
    North Carolina 27709
    T: 919 348 4685








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