Most marketers are doing communities wrong. Bold statement I know, but it’s true.
When you hear about B2B Communities, right, all you ever hear about are Customer Support communities, Partner communities, Employee communities. Read More
Size isn’t everything…
It’s not about size, but about how you use it. Too many marketers are all about volume and have none of the technique…. Maybe they’re enjoying it, but they aren’t leaving many satisfied prospect behind. Read More
If I had a pound for every smug marketer who mistakenly assumes that communities and fan pages are the same thing… well. You’ll have heard me say this plenty of times before, but a real community isn’t just a group. It’s an engaged, passionate, interactive group; Read More
For marketers obsessed with ROI, simply shouting ‘Content is King’ and pouring buckets of content over people’s heads is illogical – because it doesn’t drive ROI. Content marketing should – and can – drive real, concrete, tangible results… Read More