We help you grow your event

Event Marketing  •  Social Media Management  •  Data

Agile B2B Event Marketing Solutions

What is Agile Digital Event Marketing?

In the ever-shifting digital landscape, you need to stay on your toes.

Your digital marketing efforts must have the agility to jump to the next best opportunity as soon as it appears.

You need to reach your audience at all stages of the funnel, across all digital channels and devices.

TESTING & DATA

OVER
OPINIONS & CONVENTION

RAPID ITERATIONS

OVER
BIG CAMPAIGNS

RESPONDING TO CHANGE

OVER
FOLLOWING A MASTER PLAN

MANY SMALL EXPERIMENTS

OVER
A FEW LARGE BETS

Why digital event marketing needs a new approach

Your event prospects take multiple digital and social routes to registration.

They go from mobile-to-desktop, back to mobile-via-an-ad-on-social, to your event website – where they look around then leave – and then back to your site after being retargeted across Social and Google. Then they finally register.

Anticipating and matching your prospects’ digital behaviour is the core of agile marketing and overcoming the greatest challenges of attribution and budget allocation.

Why should you trust us?

We’ve walked in your shoes

We know how sore your feet get traipsing around conference and exhibition halls. We understand the challenges and opportunities you confront day-in, week-out because we’ve been there.

Two ears + one mouth

We listen twice as much as we speak. We know that your situation is unique, and we want to fully understand your needs before we even begin. Our mouths ask the right questions, and our two ears are trained to listen until our digital light switch flips.

Digital DNA

Digital agility is coded into our DNA: we survive in the dynamic digital ecosystem by constantly adapting our strategies. We’re ready to adapt and pivot at a moment’s notice to keep your audience flowing through your funnel.

Expertise across the full range of digital and social channels

From improving results from a single channel to adding new ones to your marketing mix, or partnering with us to designing a comprehensive digital marketing strategy, we have the solution you’re looking for.

Recent Case Studies

The Company We Keep

Marketing Director, Automechanika Birmingham

“We are eating humble pie, the Facebook strategy you proposed to us, proved us wrong, well done!”
Caroline Carr

Director, Scot-Tech

“I was astounded by the traction we received, more importantly, the amount of bookings that we took over a short period, these defined professionals. As such we plan to use The Social Effect on a major global event planned for 2017”
Ray Bugg

Marketing Director, VMoB

“The conversion rates we’ve seen from The Social Effects social prospecting solution have been 10x better than we see with email”
Kai Crow

CEO, Pilot Lite Venture

“Our community has saved us thousands in buying databases and has led to a 100x ROI”
Mike Anstey

Marketing Director, Messe Frankfurt

“Nothing but positive comment regarding The Social Effects Outsourced Community Management Solutions. All expectations exceeded!”
Tara Lovelock

Marketing Director, Fuel Education

“I am astounded by the engagement, the Community continues to generate trackable leads, The Social Effect are true partners”  – Nicole Bono

VMware

VMware

Arrow

Arrow

VMob

VMob

UKISUG

UKISUG

UKif

UKif

Toshiba

Toshiba

TATA

TATA

Salesforce

Salesforce

Safe Computing

Safe Computing

Microsoft

Microsoft

Messe Frankfurt

Messe Frankfurt

K12

K12

IBM

IBM

HP

HP

FuelEd

FuelEd

Citrix

Citrix

Basware

Basware

Automechanika

Automechanika

Ambiente

Ambiente

The Team

Regan George

Regan George

Bob Etheridge

Bob Etheridge

Barend Potgieter

Barend Potgieter

Nick Jenks

Nick Jenks

Elisah Chibvamushure

Elisah Chibvamushure

Eric Louw

Eric Louw

Ayesha Yon

Ayesha Yon

Eben Meyer

Eben Meyer

Shaun Carr

Shaun Carr

Husain Boodhoo

Husain Boodhoo

Jonathan Lee Ching

Jonathan Lee Ching

Farentino Adams

Farentino Adams

Zaid Rowe

Zaid Rowe

Nadia Mcdonald

Nadia Mcdonald

Wayne Tigere

Wayne Tigere

Young Ndlovu

Young Ndlovu

Talia-Ann Tifflin

Talia-Ann Tifflin

Let's Talk

Get in touch with us today to find

out how we can put our expertise

to work for you.

Get in touch

Pin It on Pinterest