What is Agile Digital Event Marketing?
In the ever-shifting digital landscape, you need to stay on your toes.
Your digital marketing efforts must have the agility to jump to the next best opportunity as soon as it appears.
You need to reach your audience at all stages of the funnel, across all digital channels and devices.
TESTING & DATA
OPINIONS & CONVENTION
RESPONDING TO CHANGE
FOLLOWING A MASTER PLAN
MANY SMALL EXPERIMENTS
A FEW LARGE BETS
Why digital event marketing needs a new approach
Your event prospects take multiple digital and social routes to registration.
They go from mobile-to-desktop, back to mobile-via-an-ad-on-social, to your event website – where they look around then leave – and then back to your site after being retargeted across Social and Google. Then they finally register.
Anticipating and matching your prospects’ digital behaviour is the core of agile marketing and overcoming the greatest challenges of attribution and budget allocation.
Why should you trust us?
We’ve walked in your shoes
We know how sore your feet get traipsing around conference and exhibition halls. We understand the challenges and opportunities you confront day-in, week-out because we’ve been there.
Two ears + one mouth
We listen twice as much as we speak. We know that your situation is unique, and we want to fully understand your needs before we even begin. Our mouths ask the right questions, and our two ears are trained to listen until our digital light switch flips.
Digital agility is coded into our DNA: we survive in the dynamic digital ecosystem by constantly adapting our strategies. We’re ready to adapt and pivot at a moment’s notice to keep your audience flowing through your funnel.
Expertise across the full range of digital and social channels
From improving results from a single channel to adding new ones to your marketing mix, or partnering with us to designing a comprehensive digital marketing strategy, we have the solution you’re looking for.
Recent Case Studies
The Company We Keep
“I was astounded by the traction we received, more importantly, the amount of bookings that we took over a short period, these defined professionals. As such we plan to use The Social Effect on a major global event planned for 2017”