B2B event marketing needs
a new approach
Traditional event marketing is rapidly losing its effectiveness. Our new digital world needs a new digital approach. Introducing Agile Digital Marketing for B2B Events organisers.
Why digital event marketing needs a new approach
Your event prospects take multiple digital and social routes to registration. Unless you are reaching your audience at all stages of the funnel, across all channels and devices, your marketing needs a new approach.
Your prospects’ journey starts with an email that they open on their mobile, and after spending sixty seconds on your website, they leave. A retargeting ad customised to their persona is presented to them on their desktop, delivered via a social network. Your prospects then come back to your website and this time
Anticipating and matching your prospects’ digital behaviour is the core of Agile Marketing and will help you overcome two of event marketers’ most significant challenges: attribution and budget allocation.
Agile Event Marketing Pillars
TESTING & DATA
OPINIONS & CONVENTION
RESPONDING TO CHANGE
FOLLOWING A MASTER PLAN
MANY SMALL EXPERIMENTS
A FEW LARGE BETS
What we think you should know about us
We’ve walked in your shoes
We know how sore your feet get traipsing around conference and exhibition halls. We understand the challenges and opportunities you confront day-in, week-out because we’ve been there.
Two ears + one mouth
We listen twice as much as we speak. We know that your situation is unique, and we want to fully understand your needs before we even begin. Our mouths ask the right questions, and our two ears are trained to listen until our digital light switch flips.
Digital exploration and agility is coded into our DNA. We love when historic channel keep performing yet know how to help you prosper in a dynamic digital ecosystem that is in a constant state of change.
What we can do with you
From improving results from a single channel to adding new ones to your marketing mix, or partnering with
us to designing a comprehensive digital marketing strategy, we have the solution you’re looking for.
“As exhibition organisers, we work with The Social Effect to drive visitors, convert pre-registrations to visitors, create buzz, and work with our exhibitors to drive stand traffic to our events from multiple social media channels. They are inventive and creative, and bring a sense of humour to a B2B trade event”
“I was astounded by the traction we received, more importantly, the number of bookings that we took over a short period. We plan to use The Social Effect on all our major global events planned for 2017”
“Nothing but positive comment regarding The Social Effects community management solution. We now have four communities, supporting four major trade shows. All expectations exceeded!”
The Organisers & Events we partner with
In 2017 we have worked on over 150 conferences, 30 trade shows and 120 corporate B2B events to help them increase attendees, visitors, exhibitors and foot traffic.
Super Yachts Monaco
Materials Handling Saudi Arabia
Your Agile Event Marketing Team
From Community Managers to Paid Media experts, Data geeks to Creatives and everything in between, our team of digital event marketing professionals all
Jonathan Lee Ching
Recent Case Studies
Get in touch with us today to find
out how we can put our expertise
to work for you.
Get in touch