B2B Event Marketing
by The Social Effect

We market events. Digitally.

GET IN TOUCH

Event Marketing

by The Social Effect

We market events. Digitally.

GET IN TOUCH

We use our passion for event marketing to help you grow your events.

This means you get more visitors, more attendees, more exhibitors & more sponsors.

What event marketer doesn’t want that?!


A new era of event marketing.

Event marketing needs a new approach because traditional event marketing is rapidly losing its effectiveness (because it’s become boring and predictable). Our new, digital world needs a new, social approach.


Introducing Agile, Digital Event Marketing.

An impressive digital marketing stack is only effective when based on cold, hard facts. We can help you maximise your event marketing budget by knowing exactly what tactics are working and which need to be revisited.


Why review your event marketing strategy?

Finally, your event prospects take multiple digital and social routes to registration. So, unless you’re reaching them during all stages of the funnel, across all channels and devices, your event marketing needs a new approach.

READ MORE

We use our passion for event marketing to help you grow your events.

This means you get more visitors, more attendees, more exhibitors & more sponsors.

What event marketer doesn’t want that?!

Event Marketing - Trade Show

A new era of event marketing

Event marketing needs a new approach because traditional event marketing is rapidly losing its effectiveness (because it’s become boring and predictable). As a result, our new, digital world needs a new, social approach.

Event Marketing Strategy

Introducing Agile, Digital Event Marketing.

An impressive digital marketing stack is only effective when based on cold, hard facts. We can help you maximise your event marketing budget by knowing exactly what tactics are working and which need to be revisited.

Event Marketing - Digital

Why review your event marketing strategy?

Finally, your event prospects take multiple digital and social routes to registration. So, unless you’re reaching your audience at all stages of the funnel, across all channels and devices, your marketing needs a new approach.

READ MORE


What you should know about us:

We’ve walked in your shoes

We know how sore your feet get traipsing around conference and exhibition halls. We also understand the challenges and opportunities you confront day-in, week-out because we’ve been there.

Two ears + one mouth

We listen twice as much as we speak because we know your situation is unique and we want to fully understand your needs before we begin. Our mouths ask the right questions and our ears listen until our digital light switch flips.

Digital DNA

Digital exploration and agility is coded into our DNA. We love when historic channels keep performing yet know how to help you prosper in a dynamic digital ecosystem that’s in a constant state of change.


What we think you should know about us

We’ve walked in your shoes
We know how sore your feet get traipsing around conference and exhibition halls. We understand the challenges and opportunities you confront day-in, week-out because we’ve been there.

Two ears + one mouth

We listen twice as much as we speak. We know that your situation is unique and we want to fully understand your needs before we begin. Our mouths ask the right questions, and our ears listen until our digital light switch flips.

Digital DNA

Digital exploration and agility is coded into our DNA. We love when historic channel keep performing yet know how to help you prosper in a dynamic digital ecosystem that’s in a constant state of change.


So, what can we do for you?

From improving results of a single channel to adding new ones to your marketing mix, or partnering with us to design a comprehensive digital strategy to market B2B events, we have the solution you’re looking for.

GEOFENCING &
GEOCONQUESTING

DESIGN &
DEVELOPMENT

SOCIAL MEDIA

CONTENT
MARKETING

ONLINE COMMUNITIES
AND GROUPS

GEOFENCING &
GEOCONQUESTING

DESIGN &
DEVELOPMENT

SOCIAL MEDIA

CONTENT
MARKETING

ONLINE COMMUNITIES
AND GROUPS

CONVERSION RATE
OPTIMISATION

DATA ENRICHMENT

EMAIL MARKETING

PAID ADVERTISING

SOCIAL SELLING

CONVERSION RATE
OPTIMISATION

DATA ENRICHMENT

EMAIL MARKETING

PAID ADVERTISING

SOCIAL SELLING


Your Agile Event Marketing Team

From community managers to paid media experts, data geeks to creatives and everything in between, our team of digital B2B event marketing professionals believe there’s always a smarter, faster and better way to market your B2B events.

Barend Potgieter

MANAGING DIRECTOR

Elisah Chibvamushure

CHIEF PROJECT MANAGER

Nadia Mcdonald

HEAD OF PAID MEDIA


Recent Case Studies

How we achieved a
9.3% Conversion rate
for Automechanika
Birmingham on social
media.

Medlab me: How we
used location based
mobile advertising to
deliver for Abbott

Fintech scotland 2016: how we reached a 14.24% Click-through rate and proved the success of our social sharing solution

“As exhibition organisers, we work with The Social Effect to drive visitors, convert pre-registrations to visitors, create buzz, and work with our exhibitors to drive stand traffic to our events from multiple social media channels. They are inventive and creative, and bring
a sense of humour to a B2B trade event”

Rob Sherwood
Managing Director,
Messe Frankfurt UK


The Organisers and Events we partner with

In 2017, we worked on over 150 conferences, 30 trade shows and 120 corporate

B2B events to help increase attendees, visitors, exhibitors and foot traffic.

Companies that already love us

About Us

The B2B event experts

We’re a global team of B2B Event Marketing Specialists who pride ourselves on helping Trade Show Organisers, Exhibitors, Conference Producers and In-house Event Teams to grow your event, solve your digital marketing challenges, and maximise your return on investment

Contact

United Kingdom

+44 207 993 2199

uk@thesocialeffect.com

United States

+1 919 348 4635

usa@thesocialeffect.com

France

+33 4  2311 0023

france@thesocialeffect.com

 

 

South Africa

+27 21 300 1804

sa@thesocialeffect.com

Head Office

Penhurst House Office

11 352 Battersea Park Rd

London, SW11 3BY

Get in touch

Get in touch with us today
to find out how we can put our
expertise to work for you.


GET IN TOUCH

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The Social Effect - Event Marketing Agency

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