We’re a specialist digital marketing
agency who believes there’s always
a smarter, faster and better way
market your events.

We’re a specialist digital marketing agency who believes there’s always a smarter, faster and better way market your events.

You want to grow your event, solve your digital marketing challenges, and maximise your return on investment.
You need a specialist agency that understands your
unique needs.

You want to grow your event, solve your digital marketing challenges, and maximise your return on investment. You need a specialist agency that understands your unique needs.


Since 2012, The Social Effect has been that agency.

Why do you need a specialist agency?

The lessons we’ve learned helping to market hundreds of trade shows, B2B conferences and events across the world become your knowledge.

The digital event marketing stack is constantly evolving, and so are your prospects’ digital behaviours. With our total focus on B2B event marketing, the innovation we bring you is tried-and-tested.

The effective allocation of your digital marketing budget must be derived from a comprehensive grasp of B2B event marketing attribution models. Your budgets deserve a specialist in event marketing attribution.

The Social Effect

  • Was founded in 2012
  • Has offices in London, Cape Town,
    Dubai and Durham USA
  • Has extensive B2B event marketing experience in Europe, the Middle East & the USA
  • Has worked on over 300 Trade Shows
    & B2B conferences and events in 2017
  • Employs 25 full-time digital event marketing experts
    100% growth year-on-year

Your Agile Event Marketing Team

From Community Managers to Paid Media experts, Data geeks to Creatives and everything in between, our team of digital event marketing professionals all believe there is always a smarter, faster and better way to market your events.

Regan George

FOUNDER & CEO

Barend Potgieter

MANAGING DIRECTOR

Eben Meyer

INNOVATION & PRODUCT DEVELOPMENT

Husain Boodhoo

DATA SPECIALIST

Wayne Tigere

DIGITAL DATA ANALYTICS

Zaid Rowe

GRAPHIC & WEB DESIGNER

Bob Etheridge

MANAGING DIRECTOR USA

Eric Louw

HEAD OF BUSINESS DEVELOPMENT

Nadia Mcdonald

HEAD OF PAID MEDIA

Jonathan Lee Ching

SOCIAL MEDIA MANAGER

Young Ndlovu

DATA SPECIALIST

Kim Wyeth

GRAPHIC & WEB DESIGNER

Zoleka Mtsabe

MAMA BEAR

Nick Jenks

COMMERCIAL DIRECTOR

Elisah Chibvamushure

CHIEF PROJECT MANAGER

Ayesha Yon

HEAD OF SOCIAL MEDIA

Farentino Adams

SOCIAL MEDIA MANAGER

Matthew Marufu

DATA SPECIALIST

Matt Green

HEAD OF MARKETING


Since 2012, The Social Effect has been that agency.

Why do you need a specialist agency?

The lessons we’ve learned helping to market hundreds of trade shows, B2B conferences and events across the world become your knowledge.

The digital event marketing stack is constantly evolving, and so are your prospects’ digital behaviours. With our total focus on B2B event marketing, the innovation we bring you is tried-and-tested.

The effective allocation of your digital marketing budget must be derived from a comprehensive grasp of B2B event marketing attribution models. Your budgets deserve a specialist in event marketing attribution.

The Social Effect

  • Was founded in 2012
  • Has offices in London, Cape Town,
    Dubai and Durham USA
  • Has extensive B2B event marketing experience in Europe, the Middle East & the USA
  • Has worked on over 300 Trade Shows
    & B2B conferences and events in 2017
  • Employs 25 full-time digital event marketing experts
    100% growth year-on-year

Your Agile Event Marketing Team

From Community Managers to Paid Media experts, Data geeks to Creatives and everything in between, our team of digital event marketing professionals all believe there is always a smarter, faster and better way to market your events.

Regan George

FOUNDER & CEO

Barend Potgieter

MANAGING DIRECTOR

Eben Meyer

INNOVATION & PRODUCT DEVELOPMENT

Husain Boodhoo

DATA SPECIALIST

Wayne Tigere

DIGITAL DATA ANALYTICS

Zaid Rowe

GRAPHIC & WEB DESIGNER

Bob Etheridge

MANAGING DIRECTOR USA

Eric Louw

HEAD OF BUSINESS DEVELOPMENT

Nadia Mcdonald

HEAD OF PAID MEDIA

Jonathan Lee Ching

SOCIAL MEDIA MANAGER

Young Ndlovu

DATA SPECIALIST

Kim Wyeth

GRAPHIC & WEB DESIGNER

Zoleka Mtsabe

MAMA BEAR

Nick Jenks

COMMERCIAL DIRECTOR

Elisah Chibvamushure

CHIEF PROJECT MANAGER

Ayesha Yon

HEAD OF SOCIAL MEDIA

Farentino Adams

SOCIAL MEDIA MANAGER

Matthew Marufu

DATA SPECIALIST

Matt Green

HEAD OF MARKETING

Get in touch with us today to find out how we
can put our expertise to work for you.

GET IN TOUCH

Get in touch with us today to find out how we can put our expertise to work for you.

GET IN TOUCH

About Us

The B2B event experts

We’re a global team of B2B Event Marketing Specialists who pride ourselves on helping Trade Show Organisers, Exhibitors, Conference Producers and In-house Event Teams to grow your event, solve your digital marketing challenges, and maximise your return on investment

Contact

United Kingdom
+44 ( 0) 207 993 2199
uk@thesocialeffect.com

United States
+44 ( 0) 919 348 4685
uk@thesocialeffect.com

France
+33 (0) 04 8358 0882
france@thesocialeffect.com

South Africa
+27 021 3001 804
sa@thesocialeffect.com

Head Office
Penhurst House Office
11 352 Battersea Park Rd
London, SW11 3BY

Get in touch

Get in touch with us today
to find out how we can put our
expertise to work for you.


GET IN TOUCH

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