The best
B2B marketing blog
you’re reading
right now.

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The best
B2B marketing blog
you’re reading
right now.

Learn more Contact us

Want to learn how to reach more qualified leads online but don’t want to fall asleep after two sentences? You’ve come to the right place.

B2B blogs aren’t known for being exhilarating reading, so we take a light and entertaining approach to our content.

The B2B Marketing

& B2B Event Marketing
blog

 

A B2B marketer’s guide to legitimate interest

A B2B marketer’s guide to legitimate interest

A B2B marketer's guide to legitimate interestA B2B marketer's guide to legitimate interest23JULY, 2019Since the GDPR splash of 2018, the marketing world has been bracing itself for a regulatory spanking.Especially in B2B - where cold outreach and murky practice...

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How to use social media to get more visitor registrations

How to use social media to get more visitor registrations

How to use social media to improve your visitor registration journey10JULY, 2019The visitor registration journey for a B2B event used to be straightforward. All you had to do was make potential visitors aware of your event with an ad linking to your website. They...

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The 7 deadly sins of trade show marketing strategies

The 7 deadly sins of trade show marketing strategies

The 7 deadly sins of trade show marketing strategies12MARCH, 2019Marketing can make or break your B2B event marketing strategy. A good strategy will get you a good amount of visitors but a great strategy can give you a sold-out, legendary event, so who wouldn’t want...

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B2B event cheat sheet – Everything you need to know

B2B event cheat sheet – Everything you need to know

B2B event cheat sheet Everything you need to know about different types of events.02FEBRUARY, 2019Organising an event isn’t a walk in the park – honestly, just deciding what kind of event to host is stressful: do you host a trade show, an expo, a summit or a...

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10 Ways to Boost Your Conference Attendance

10 Ways to Boost Your Conference Attendance

10 ways you can boost conference attendance.These 10 conference attendance boosters will help you feel like you’re floating on a cloud of confidence, over your filled-to-capacity conference. 05FEBRUARY, 2019If you’re responsible for conference attendance, you’ll know...

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B2B Event Persona Template: Create personas like a pro

B2B Event Persona Template: Create personas like a pro

B2B Event Persona Template: Create event personas like a proWhen it comes to marketing a B2B event, personas are incredibly useful. They help you put a face to the anonymous potential visitors you’re targeting. 22JANUARY, 2019The trick is taking what you know about...

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5 reasons to sell cybersecurity on LinkedIn

5 reasons to sell cybersecurity on LinkedIn

5 reasons to sell cybersecurity on LinkedIn - a field marketers’ guide.With cyber attacks getting more sophisticated every day, all businesses with sensitive data need an effective cybersecurity solution. This is a cold hard fact – so it should sell itself, right? If...

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Top 5 B2B event marketing trends for 2019

Top 5 B2B event marketing trends for 2019

Top 5 B2B event marketing trends for 2019 Happy New Year! I know it’s already the 8th, but at The Social Effect we play hard (when we’re not working hard) and hangovers can take a while to subside. Now that the dust has firmly settled on 2018, I want to look forward...

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7 ways Feathr can get more visitors to your B2B event

7 ways Feathr can get more visitors to your B2B event

7 ways Feathr can help you attract more visitors to your B2B event Before you get the wrong idea, Feathr is not something plucked from a bird to tickle your potential visitors into submission, it’s an online platform that helps you target and re-target audiences to...

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Looking back at 2018 – What a year for The Social Effect!

Looking back at 2018 – What a year for The Social Effect!

Looking back at 2018 - What a year for The Social Effect! Did I blink? Where the hell has 2018 gone? It feels like just yesterday I was ringing in the New Year with some champagne on the beach. I guess the year flying by means I must have been having fun! Before...

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6 ways to tweet the right peeps

6 ways to tweet the right peeps

6 ways to tweet the right peeps If you've been reading this series of blogs, personas should be an intrinsic part of your marketing campaigns on email, Facebook and LinkedIn. So let's explore how you can use Twitter to target your B2B event personas.1) Create separate...

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How to reach your personas on Facebook

How to reach your personas on Facebook

How to reach your personas on FacebookFacebook is a great place to get your B2B event out there, but there are so many people active on the social network. There are 2.23 billion monthly active users on Facebook, but not all of them are in your target market. If...

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Linkedin: Precisely target your B2B event personas

Linkedin: Precisely target your B2B event personas

LinkedIn advertising: Target your B2B event personas with precisionWhile LinkedIn offers the most targeted form of paid advertising across digital, it’s also the most expensive and needs to be done well to get good ROI. Advertising on LinkedIn will allow you to reach...

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B2B persona targeting for B2B events

B2B persona targeting for B2B events

B2B persona targeting on social media: How to know where your event personas are most reachableOnce you’ve set up your personas and messaging for each of your persona groups you’ll need to decide on the best B2B persona targeting tactics to get the right message in...

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Grow your B2B event with an online community

Grow your B2B event with an online community

Grow your B2B event with an online communitySocial media has opened up a whole new world for B2B event marketers. The best way to take advantage of this - drum roll please - is to have an active, engaged online community for your B2B event. Facebook and LinkedIn have...

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25 Reasons Your B2B Event Needs Personas!

25 Reasons Your B2B Event Needs Personas!

What do the below global B2B events have in common? Generic messaging, unfocused targeting and missed opportunities. What we wouldn’t give to create personas to help them reach and convert their target audiences.12345678910111213141516171719202122242325Eric Louw...

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Facebook Groups: the Perfect Fit for B2B Event Marketing

Facebook Groups: the Perfect Fit for B2B Event Marketing

Facebook Groups: the Perfect Fit for B2B Event Marketing Facebook Groups: the Perfect Fit for B2B Event Marketing 30AUGUST, 2018When it comes to all things related to business, LinkedIn always gets the highest praise, and rightly so! Founded in 2002, it quickly became...

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LinkedIn Groups: Everyone loves a comeback.

LinkedIn Groups: Everyone loves a comeback.

Linkedin groups: Everyone loves a comebackLinkedIn Groups used to be one of the top candidates for event marketers looking to establish a community to support their main event. But in recent years their star has dimmed somewhat. I’ve even heard some people throw...

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GEOFENCING: Used to Increase your B2B event revenue.

GEOFENCING: Used to Increase your B2B event revenue.

GEOFENCING Used to Increase your B2B event revenue (but watch out for the threat)I love the look on people’s faces when they hear about geofencing for the first time. Their eyes widen as if to say “jeez, that’s scary!” or “George Orwell’s Big Brother is real!” Whether...

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Social Media is the key to B2B Event success, here’s why.

Social Media is the key to B2B Event success, here’s why.

Social Media is the key to B2B Event success, here’s why.Maximising interest and attendance is no easy feat. Luckily, social media offers a time and cost-effective solution to ensure your event is bustling and buzz-worthy. Leveraging social media unlocks many ways to...

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GDPR Social Media Strategies

GDPR Social Media Strategies

How will GDPR impact event marketers and can a strong GDPR Social Media Strategy help you prepare for the inevitable decline in your email database? We think so.
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4 reasons to try Account Based Social Advertising today

4 reasons to try Account Based Social Advertising today

Account Based Social Advertising takes Account Based Marketing into the world of Social Media, benefiting from the person-based targeting opportunities and rich media creative to transcend the bounds of IP and Geographic based targeting tactics.
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Trade Show Exhibitors Hack to Crack Event Marketing

Trade Show Exhibitors Hack to Crack Event Marketing

Trade Show Exhibitors Hack to Crack Event MarketingAs an industry professional, it goes without saying that your trade show exhibition stand becomes the mouth piece of your company. Without being boring and conventional, there's a multitude of tips and tricks to help...

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Outbound Social Media Marketing to Sell Out Your Event

Outbound Social Media Marketing to Sell Out Your Event

Outbound Social Media Marketing to Sell Out Your Event (You’ll impress your boss with this)Have you reached this page as a result of a personalised LinkedIn 'share' message?If so, congratulations! We've just used our outbound social media marketing method to pinpoint...

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Supply Chain & Logistics in the Middle East

Supply Chain & Logistics in the Middle East

Supply Chain & Logistics in the Middle East - Social Strategy (LinkedIn & Facebook)Logistics & Supply Chain LinkedIn Group Research   The Social Effect has conducted some base research on the existing LinkedIn Groups covering the Middle Eastern...

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Commercial UAV/UAS/Drone Industry Social Media Research

The Social Effect has conducted some base research, covering the European Commercial UAV/UAS/Drone Industry as well as the number of senior professionals on social media within this vertical. The goal behind this research is to expose new event marketing tactics,...

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10 Reasons Why Every B2B Company Needs a Community

10 Reasons Why Every B2B Company Needs a Community

If I had a pound for every smug marketer who mistakenly assumes that communities and fan pages are the same thing… well. You’ll have heard me say this plenty of times before, but a real community isn’t just a group.
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Your Agile B2B Marketing Team

From community managers to paid media experts, data geeks to creatives and everything in between, our team of digital marketing professionals is eagerly awaiting their next B2B marketing challenge. Do you have one for us?