The Latest thinking
and B2B social media
insight

Social media is the
key to B2B event
success, here’s why.

GDPR social
media strategies

4 Reasons to try account based social advertising today

GDPR strategy:
Getting your existing email database…

GDPR – the only
acronym event
marketers need to…

Exhibitors hack to
crack trade show marketing

Why social account based marketing trumps account…

How to fly drones
and influence people

Outbound social
media marketing to
sell out your event…

Fire your B2B
agency if they’re
not advising you on…

Cost-effective
customer acquisition: 8 traits of better B2B…

Outbound social
media marketing to
sell out your event…

Managing Director, Messe Frankfurt UK

Managing Director, Messe Frankfurt UK

"As exhibition organisers, we work with The Social Effect to drive visitors, convert pre-registrations to visitors, create buzz, and work with our exhibitors to drive stand traffic to our events from multiple social media channels.   They are...

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GDPR Social Media Strategies

GDPR Social Media Strategies

How will GDPR impact event marketers and can a strong GDPR Social Media Strategy help you prepare for the inevitable decline in your email database? We think so.

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Exhibitors Hack to Crack Trade Show Marketing

Exhibitors Hack to Crack Trade Show Marketing

Exhibitors Hack to Crack Trade Show Marketing As an industry professional, it goes without saying that your exhibition stand at a trade show becomes the mouth piece of your company. Without being boring and conventional, there is a multitude of tips and tricks to help...

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Director, Scot-Tech

"I was astounded by the traction we received, more importantly, the number of bookings that we took over a short period. We plan to use The Social Effect on all our major global events planned for 2017" Ray...

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