Cookie Policy

The Social Effect – Information about our use of cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

Cookies are small pieces of data that are downloaded to your computer or mobile device when you visit a website or application.  

We use the following cookies:

  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Third party cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties

How to disable Cookies

You can generally accept or decline the use of cookies through a functionality built into your web browser. To learn more about how to control cookie settings through your browser:

Click here to learn more about the “Private Browsing” setting and managing cookie settings in Firefox;

Click here to learn more about “Incognito” and managing cookie settings in Chrome;

Click here to learn more about “InPrivate” and managing cookie settings in Internet Explorer; or

Click here to learn more about “Private Browsing” and managing cookie settings in Safari.

If you want to learn more about cookies, or how to control, disable or delete them, please visit http://www.aboutcookies.org for detailed guidance. In addition, certain third party advertising networks, including Google, permit users to opt out of or customize preferences associated with your internet browsing. To learn more about this feature from Google, click here.

You can find more information about the individual cookies we use and the purposes for which we use them in the table below.

 

COOKIE NAME COOKIE TYPE COOKIE DESCRIPTION EXPIRY DATE FIND OUT MORE/OPT OUT
Google Analytics Performance There are (session) cookies placed to get a better understanding of the behaviour of the visitor to this website. This will then improve the user experience on this website and on other channels used by this website. Up to 2 years To opt out, visit http://tools.google.com/dlpage/gaoptout.
Google Tag Manager Performance Web traffic tracking. Learn more at https://www.google.com/intl/de/tagmanager/use-policy.html Up to 1 year To opt out, visit https://support.google.com/analytics/answer/7519794
Zopim Functionality We use Zopim to enable live chat with our site visitors. Th Zopim popup is also available when our live support is online. Zopim only identifies and stores the individual or their personal information if they complete and submit the form on the Site. up to 24 months If you do not want your personal information tracked by this service, please refrain from entering your personal data in the forms on this website.
Hubspot Functionality HubSpot is an inbound marketing and sales software that helps attract visitors into customers and build customer relationships. We use HubSpot to help see visitor’s behavior and collect personal information through the form completion. The main information collected is used to improve our Site’s user experience. HubSpot only identifies and stores the individual or their personal information if they complete and submit the form on the Site. indefinite If you do not want your personal information tracked by this service, please refrain from entering your personal data in the forms on this website.
DoubleClick and DoubleClick Bid Manager Third Party We use DoubleClick cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen.

Cookies themselves contain no personally identifiable information.
Up to 24 months A user can opt out of ads personalization using Google’s Ads Settings. They will no longer receive personalized advertising from Google.

https://adssettings.google.com/authenticated

Google Adwords Conversion

and Dynamic Retargeting

Third Party We use remarketing to advertise across websites. Google will show ads across websites that your users are visiting. These ads shown across other websites are based on a user’s past visits to our website by using these cookies. Up to 24 months Cookies themselves contain no personally identifiable information. Depending on the publisher’s and user’s settings, information associated with cookies used in advertising may be added to the user’s Google Account.

Users can opt-out by using Google’s Ads Settings https://adssettings.google.com/authenticated

Facebook Third Party The Facebook pixel is an analytics tool that allows advertisers to measure the effectiveness of advertising by understanding the actions people take on a website. Advertisers can use pixel data to make sure ads are being shown to the right people, build advertising audiences and unlock additional Facebook advertising tools 90 days Facebook cookies are 3rd party cookies used to track website goal conversions and create (anonymised) lists of people that visited our website. If you wish to disable Facebook cookies on your browser, please visit http://www.aboutads.info/choices/.
LinkedIn Third Party LinkedIn uses cookie data to allow sign in to LinkedIn on our website and/or to enable the LinkedIn ‘share’ feature Up to 2 years If you wish to disable LinkedIn cookies on your browser, please visit https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
Twitter Third Party These cookies are created by Twitter. They are present because a Twitter widget or button is being used on the website. Up to 2 years https://support.twitter.com/articles/20170514
Ads.LinkedIn.com Third Party The LinkedIn Ads pixel is an analytics tool that allows advertisers to measure the effectiveness of advertising by understanding the actions people take on a website. Advertisers can use pixel data to make sure ads are being shown to the right people and build advertising audiences. Up to 7 months If you wish to disable LinkedIn cookies on your browser, please visit https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
Adroll Third Party As you browse our website, advertising cookies will be placed on your computer so that we can understand what you are interested in. Our display advertising partner, AdRoll, then enables us to present you with retargeting advertising on other sites based on your previous interactions on our site. 90 days You can visit ://optout.networkadvertising.org/?c=1#!/ to opt out of targeted advertising from AdRoll and their partners

 

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies] You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

 

More Information

Hopefully, that has clarified things for you and as was previously mentioned if there is something that you aren’t sure whether you need or not it’s usually safer to leave cookies enabled in case it does interact with one of the features you use on our site.

However, if you are still looking for more information please our Data Protection Officer and Data Protection Representative by emailing regan@thesocialeffect.com

About Us

The B2B event experts

We’re a global team of B2B Event Marketing Specialists who pride ourselves on helping Trade Show Organisers, Exhibitors, Conference Producers and In-house Event Teams to grow your event, solve your digital marketing challenges, and maximise your return on investment

Contact

United Kingdom
+44 ( 0) 207 993 2199
uk@thesocialeffect.com

United States
+44 ( 0) 919 348 4685
uk@thesocialeffect.com

France
+33 (0) 04 8358 0882
france@thesocialeffect.com

South Africa
+27 021 3001 804
sa@thesocialeffect.com

Head Office
Penhurst House Office
11 352 Battersea Park Rd
London, SW11 3BY

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to find out how we can put our
expertise to work for you.


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The Social Effect - We Market B2B Events. Digitally.

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