B2B EVENT Marketing

Drive World Exhibitor Promotion Case Study

Find out how we generated leads with a strategy
Incorporating multiple agile solutions.

Drive World Conference & Expo

Intro

How We Generated 53 Net New Exhibitor Leads for Drive World.

While visitor numbers are the most talked about stats of B2B events, it’s the exhibitor sales that are their profit centre. What made this campaign so successful is that we were able to generate 53 net new leads, which has opened up accounts not previously accessed by Drive World.

DETAILS

Pushing the KPI on

generating new leads

Challenge

Established trade shows typically have an existing rolodex of prospects to get in touch with. But what do you do when you’re launching an event and don’t have that pool to tap into?
You ask The Social Effect to help you reach a new audience, which is exactly what they did.

Solution

Drive World’s exhibitor target market is suppliers across automotive electronics & embedded systems, including auto OEMs, start-ups, rideshares & Tier 1 companies.

We combined social selling on LinkedIn with paid ads on both LinkedIn & Facebook to ensure that we reached the right audience with informative content that enticed prospects to get in touch with Drive World’s sales team.

kpi

38

Total leads

54

NET NEW LEADS

 

53

CAMPAIGN DURATION (WEEKS)

8

Your Agile B2B Marketing Team

From community managers to paid media experts, data geeks to creatives and everything in between, our team of digital marketing professionals is eagerly awaiting their next B2B marketing challenge. Do you have one for us?