Digital marketing insight and thinking for the B2B event industry.

Boy, you really learn a lot from helping market hundreds of B2B events! In our blog, we convert our learnings into actionable insights to help you overcome your event marketing challenges. We also share tactics and strategies that let you harness the power of digital marketing for your own B2B event.

The 7 deadly sins of trade show marketing strategies

The 7 deadly sins of trade show marketing strategies

The 7 deadly sins of trade show marketing strategies Marketing can make or break your B2B event marketing strategy. A good strategy will get you a good amount of visitors but a great strategy can give you a sold-out, legendary event, so who wouldn’t want to have a...

10 Ways to Boost Your Conference Attendance

10 Ways to Boost Your Conference Attendance

10 ways you can boost conference attendance. If you’re responsible for conference attendance, you’ll know this scenario only too well: Your conference is in a few months, registration has been slow and you know that registrations don’t always translate into...

B2B Event Persona Template: Create event personas like a pro

B2B Event Persona Template: Create event personas like a pro

B2B Event Persona Template: Create event personas like a pro When it comes to marketing a B2B event, personas are incredibly useful. They help you put a face to the anonymous potential visitors you’re targeting. The trick is taking what you know about them and putting...

Top 5 B2B event marketing trends for 2019

Top 5 B2B event marketing trends for 2019

Top 5 B2B event marketing trends for 2019 Happy New Year! I know it’s already the 8th, but at The Social Effect we play hard (when we’re not working hard) and hangovers can take a while to subside. Now that the dust has firmly settled on 2018, I want to look forward...

7 ways Feathr can help you attract more visitors to your B2B event

7 ways Feathr can help you attract more visitors to your B2B event

7 ways Feathr can help you attract more visitors to your B2B event Before you get the wrong idea, Feathr is not something plucked from a bird to tickle your potential visitors into submission, it’s an online platform that helps you target and re-target audiences to...

Looking back at 2018 – What a year for The Social Effect!

Looking back at 2018 – What a year for The Social Effect!

Looking back at 2018 - What a year for The Social Effect! Did I blink? Where the hell has 2018 gone? It feels like just yesterday I was ringing in the New Year with some champagne on the beach. I guess the year flying by means I must have been having fun! Before...

6 ways to tweet the right peeps

6 ways to tweet the right peeps

6 ways to tweet the right peeps If you've been reading this series of blogs, personas should be an intrinsic part of your marketing campaigns on email, Facebook and LinkedIn. So let's explore how you can use Twitter to target your B2B event personas.1) Create separate...

How to reach your personas on Facebook

How to reach your personas on Facebook

How to reach your personas on Facebook Facebook is a great place to get your B2B event out there, but there are so many people active on the social network. There are 2.23 billion monthly active users on Facebook, but not all of them are in your target market. If...

LinkedIn advertising: Target your B2B event personas with precision

LinkedIn advertising: Target your B2B event personas with precision

LinkedIn advertising: Target your B2B event personas with precision While LinkedIn offers the most targeted form of paid advertising across digital, it’s also the most expensive and needs to be done well to get good ROI. Advertising on LinkedIn will allow you to reach...

Convert your audience on LinkedIn with earned persona targeting

Convert your audience on LinkedIn with earned persona targeting

Convert your audience on LinkedIn with earned persona targeting If you’re a B2B event marketer, then your target audience is on LinkedIn. It is the world's number one B2B database after all. It’s all about how you reach each individual person with messaging that...

How to use personas in your B2B event’s email marketing strategy

How to use personas in your B2B event’s email marketing strategy

How to use personas in your B2B event’s email marketing strategy Email marketing, even now that GDPR is in full effect, is still one of the most effective channels for getting attendees to register. Unfortunately, most email marketing these days is still not based on...

The 7 deadly sins of trade show marketing strategies

The 7 deadly sins of trade show marketing strategies

The 7 deadly sins of trade show marketing strategies Marketing can make or break your B2B event marketing strategy. A good strategy will get you a good amount of visitors but a great strategy can give you a sold-out, legendary event, so who wouldn’t want to have a...

10 Ways to Boost Your Conference Attendance

10 Ways to Boost Your Conference Attendance

10 ways you can boost conference attendance. If you’re responsible for conference attendance, you’ll know this scenario only too well: Your conference is in a few months, registration has been slow and you know that registrations don’t always translate into...

B2B Event Persona Template: Create event personas like a pro

B2B Event Persona Template: Create event personas like a pro

B2B Event Persona Template: Create event personas like a pro When it comes to marketing a B2B event, personas are incredibly useful. They help you put a face to the anonymous potential visitors you’re targeting. The trick is taking what you know about them and putting...

Top 5 B2B event marketing trends for 2019

Top 5 B2B event marketing trends for 2019

Top 5 B2B event marketing trends for 2019 Happy New Year! I know it’s already the 8th, but at The Social Effect we play hard (when we’re not working hard) and hangovers can take a while to subside. Now that the dust has firmly settled on 2018, I want to look forward...

7 ways Feathr can help you attract more visitors to your B2B event

7 ways Feathr can help you attract more visitors to your B2B event

7 ways Feathr can help you attract more visitors to your B2B event Before you get the wrong idea, Feathr is not something plucked from a bird to tickle your potential visitors into submission, it’s an online platform that helps you target and re-target audiences to...

Looking back at 2018 – What a year for The Social Effect!

Looking back at 2018 – What a year for The Social Effect!

Looking back at 2018 - What a year for The Social Effect! Did I blink? Where the hell has 2018 gone? It feels like just yesterday I was ringing in the New Year with some champagne on the beach. I guess the year flying by means I must have been having fun! Before...

6 ways to tweet the right peeps

6 ways to tweet the right peeps

6 ways to tweet the right peeps If you've been reading this series of blogs, personas should be an intrinsic part of your marketing campaigns on email, Facebook and LinkedIn. So let's explore how you can use Twitter to target your B2B event personas.1) Create separate...

How to reach your personas on Facebook

How to reach your personas on Facebook

How to reach your personas on Facebook Facebook is a great place to get your B2B event out there, but there are so many people active on the social network. There are 2.23 billion monthly active users on Facebook, but not all of them are in your target market. If...

LinkedIn advertising: Target your B2B event personas with precision

LinkedIn advertising: Target your B2B event personas with precision

LinkedIn advertising: Target your B2B event personas with precision While LinkedIn offers the most targeted form of paid advertising across digital, it’s also the most expensive and needs to be done well to get good ROI. Advertising on LinkedIn will allow you to reach...

Convert your audience on LinkedIn with earned persona targeting

Convert your audience on LinkedIn with earned persona targeting

Convert your audience on LinkedIn with earned persona targeting If you’re a B2B event marketer, then your target audience is on LinkedIn. It is the world's number one B2B database after all. It’s all about how you reach each individual person with messaging that...

How to use personas in your B2B event’s email marketing strategy

How to use personas in your B2B event’s email marketing strategy

How to use personas in your B2B event’s email marketing strategy Email marketing, even now that GDPR is in full effect, is still one of the most effective channels for getting attendees to register. Unfortunately, most email marketing these days is still not based on...

About Us

The B2B event experts
We’re a global team of B2B Event
Marketing Specialists who pride
ourselves on helping Trade Show
Organisers, Exhibitors, Conference
Producers and In-house Event
Teams to grow your event, solve
your digital marketing challenges,
and maximise your return on
investment

Contact us

United Kingdom +44 207 993 2199
uk@thesocialeffect.com

United States +1 919 348 4635
usa@thesocialeffect.com

France +33 4 2311 0023
france@thesocialeffect.com

South Africa +27 21 300 1804
sa@thesocialeffect.com

Head Office • Penhurst House Office
11 352 Battersea Park Rd • London SW11 3BY

Contact

Get in touch with us today
to find out how we can put our
expertise to work for you.

Contact us

United Kingdom +44 207 993 2199
uk@thesocialeffect.com

United States +1 919 348 4635
usa@thesocialeffect.com

France +33 4 2311 0023
france@thesocialeffect.com

South Africa +27 21 300 1804
sa@thesocialeffect.com

Head Office • Penhurst House Office
11 352 Battersea Park Rd • London SW11 3BY

About Us

The B2B event experts
We’re a global team of B2B Event
Marketing Specialists who pride
ourselves on helping Trade Show
Organisers, Exhibitors, Conference
Producers and In-house Event
Teams to grow your event, solve
your digital marketing challenges,
and maximise your return on
investment

Contact

Get in touch with us today
to find out how we can put our
expertise to work for you.

Contact us

United Kingdom +44 207 993 2199
uk@thesocialeffect.com

United States +1 919 348 4635
usa@thesocialeffect.com

France +33 4 2311 0023
france@thesocialeffect.com

South Africa +27 21 300 1804
sa@thesocialeffect.com

Head Office • Penhurst House Office
11 352 Battersea Park Rd • London SW11 3BY

About Us

The B2B event experts
We’re a global team of B2B Event
Marketing Specialists who pride
ourselves on helping Trade Show
Organisers, Exhibitors, Conference
Producers and In-house Event
Teams to grow your event, solve
your digital marketing challenges,
and maximise your return on
investment

Contact

Get in touch with us today
to find out how we can put our
expertise to work for you.