Event Marketing Blog with
the latest thinking
and B2B social media
insight.

Our main goal in life is to get our clients to shine. If you win, we win. That’s why we have our B2B Event Marketing Blog, so that you can get insight into how you can market your B2B events successfully. Take a squizz below and don’t be shy to leave a comment on the blogs that you find useful.
Laser focus your B2B event marketing analytics

Laser focus your B2B event marketing analytics

Laser Focus Your B2B Event Marketing Analytics to Meet Your Event’s Real GoalsIn theory, digital marketing is highly trackable. But that’s only when it’s done right. The truth is that many B2B event organisers, marketers, and exhibitors who use digital marketing still...

read more
7 B2B Event Marketing Mistakes and How to Avoid Them

7 B2B Event Marketing Mistakes and How to Avoid Them

7 B2B Event Marketing Mistakes and How to Avoid Them I know a ton of B2B event marketing managers and I’ve seen just how busy they can be. Always on the phone, rushing from office to office - It’s perpetually frantic and makes me tired just thinking about it. As you...

read more
LinkedIn Groups: Everyone loves a comeback

LinkedIn Groups: Everyone loves a comeback

LinkedIn Groups used to be one of the top candidates for event marketers looking to establish a community to support their main event. But in recent years their star has dimmed somewhat. I’ve even heard some people throw around terms like “ghost town” and “lost...

read more
How to turn registrations into trade show visitors

How to turn registrations into trade show visitors

THE DOUBLE FUNNEL: How to turn registrations into trade show visitors THE DOUBLE FUNNEL: How to turn registrations into trade show visitors In blog 1 of this series (check it out here) I gave insight into some of the most common reasons trade show visitors get cold...

read more
Why some trade show visitors don’t show up

Why some trade show visitors don’t show up

THE DOUBLE FUNNEL: Why some trade show visitors don’t show up THE DOUBLE FUNNEL: Why some trade show visitors don’t show up A massive 50% of people who register for trade shows (and other free events) don’t show up. While this makes it incredibly frustrating to...

read more
5 steps to a fruitful community for your event

5 steps to a fruitful community for your event

5 steps to a fruitful community for your event 5 steps to a fruitful community for your event If you’re reading this then you already understand the importance of having an online community to support marketing an event - you’re our kind of reader! Of course, setting...

read more
Geofencing – An opportunity & threat to event organisers

Geofencing – An opportunity & threat to event organisers

Geofencing An opportunity & threat to event organisers Geofencing An opportunity & threat to event organisers I love the look on people’s faces when they hear about geofencing for the first time. Their eyes widen as if to say “jeez, that’s scary!” or “George Orwell’s...

read more
Social Media is the key to B2B Event success, here’s why.

Social Media is the key to B2B Event success, here’s why.

Social Media is the key to B2B Event success, here’s why. Maximising interest and attendance is no easy feat. Luckily, social media offers a time and cost-effective solution to ensure your event is bustling and buzz-worthy. Leveraging social media unlocks many ways to...

read more
Laser focus your B2B event marketing analytics

Laser focus your B2B event marketing analytics

Laser Focus Your B2B Event Marketing Analytics to Meet Your Event’s Real GoalsIn theory, digital marketing is highly trackable. But that’s only when it’s done right. The truth is that many B2B event organisers, marketers, and exhibitors who use digital marketing still...

read more
7 B2B Event Marketing Mistakes and How to Avoid Them

7 B2B Event Marketing Mistakes and How to Avoid Them

7 B2B Event Marketing Mistakes and How to Avoid Them I know a ton of B2B event marketing managers and I’ve seen just how busy they can be. Always on the phone, rushing from office to office - It’s perpetually frantic and makes me tired just thinking about it. As you...

read more
LinkedIn Groups: Everyone loves a comeback

LinkedIn Groups: Everyone loves a comeback

LinkedIn Groups used to be one of the top candidates for event marketers looking to establish a community to support their main event. But in recent years their star has dimmed somewhat. I’ve even heard some people throw around terms like “ghost town” and “lost...

read more
How to turn registrations into trade show visitors

How to turn registrations into trade show visitors

THE DOUBLE FUNNEL: How to turn registrations into trade show visitors THE DOUBLE FUNNEL: How to turn registrations into trade show visitors In blog 1 of this series (check it out here) I gave insight into some of the most common reasons trade show visitors get cold...

read more
Why some trade show visitors don’t show up

Why some trade show visitors don’t show up

THE DOUBLE FUNNEL: Why some trade show visitors don’t show up THE DOUBLE FUNNEL: Why some trade show visitors don’t show up A massive 50% of people who register for trade shows (and other free events) don’t show up. While this makes it incredibly frustrating to...

read more
5 steps to a fruitful community for your event

5 steps to a fruitful community for your event

5 steps to a fruitful community for your event 5 steps to a fruitful community for your event If you’re reading this then you already understand the importance of having an online community to support marketing an event - you’re our kind of reader! Of course, setting...

read more
Geofencing – An opportunity & threat to event organisers

Geofencing – An opportunity & threat to event organisers

Geofencing An opportunity & threat to event organisers Geofencing An opportunity & threat to event organisers I love the look on people’s faces when they hear about geofencing for the first time. Their eyes widen as if to say “jeez, that’s scary!” or “George Orwell’s...

read more
Social Media is the key to B2B Event success, here’s why.

Social Media is the key to B2B Event success, here’s why.

Social Media is the key to B2B Event success, here’s why. Maximising interest and attendance is no easy feat. Luckily, social media offers a time and cost-effective solution to ensure your event is bustling and buzz-worthy. Leveraging social media unlocks many ways to...

read more

Get in touch with us today to find out how you
can benefit from our services to market B2B events.

GET IN TOUCH

Get in touch with us today to find out how you
can benefit from our services to market B2B events.

GET IN TOUCH

About Us

The B2B event experts

We’re a global team of B2B Event Marketing Specialists who pride ourselves on helping Trade Show Organisers, Exhibitors, Conference Producers and In-house Event Teams to grow your event, solve your digital marketing challenges, and maximise your return on investment

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uk@thesocialeffect.com

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Get in touch with us today
to find out how we can put our
expertise to work for you.


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