Outbound Social Media Marketing to Sell Out Your Event

(You’ll impress your boss with this)

Have you reached this
page as a result of a personalised
LinkedIn ‘share’ message?

If so, congratulations! We’ve just used our outbound social media marketing method to pinpoint you out of a sea of prospects. Now, let us help you understand how this method can be put to work for your next event to really help boost visitor numbers.

As an ‘Event Marketing’ professional, the pressure to get attendees to your event can be immense, and it’s hard work.

While email is often cited as the most cost-effective event marketing channel, we have found that outbound social media marketing using LinkedIn is now achieving even better results.

One of the reasons why LinkedIn Outbound Social Media Marketing is a must for event marketing is that presently, no one (other than us) is using this method to get more attendees.

As a ‘done-for-you’ service, our LinkedIn Event Marketing strategy uses ‘Shares’(exactly like the one you received) to promote your event by targeting your precise audience.

When we ‘share’ your event, your potential target visitor gets a personalised message to attend your event within their personal email account, on LinkedIn and on their mobile device!

Using LinkedIn’s unparalleled database searching capabilities in combination with our content ‘sharing’ method, you will be able to reach your exact target audience with heightened accuracy and personalization, while promoting your event across multiple platforms and devices. Interested?

This was achieved by placing your event in the target attendees email inbox
Alerting them on their LinkedIn profile
And, notifying them with alerts on their mobile devices

It’s all about selection and targeting, selection and targeting and our methods get results. Although there is no such thing as a silver bullet in marketing, this form of outbound social is inexpensive, personalised, highly targeted and highly effective so should be without question a part of your event marketing arsenal.

 

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Author 

Eric Louw is the Business Development and Social Media Strategist at The Social Effect, a B2B social agency dedicated to building social communities and creating great content for B2B’s and Technology Companies.

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Get in touch with us today to find out how we
can put our expertise to work for you.

GET IN TOUCH

Get in touch with us today to find out how we can put our expertise to work for you.

GET IN TOUCH

About Us

The B2B event experts

We’re a global team of B2B Event Marketing Specialists who pride ourselves on helping Trade Show Organisers, Exhibitors, Conference Producers and In-house Event Teams to grow your event, solve your digital marketing challenges, and maximise your return on investment

Recent Case Studies

  • How we achieved a
    9.3% conversion rate for Automechanika Birmingham
    on Social Media

  • How we built an engaged community of Top Tier leads
    for Fuel Education’s solutions

  • The Innovation Forum: How
    we built a relationship with
    436 marketable leads in
    4 months

Contact

United Kingdom

+44 ( 0) 207 993 2199

uk@thesocialeffect.com

United States

+44 ( 0) 919 348 4685

usa@thesocialeffect.com

France

+33 (0) 04 8358 0882

france@thesocialeffect.com

South Africa

+27 021 3001 804

sa@thesocialeffect.com

Head Office

Penhurst House Office

11 352 Battersea Park Rd

London, SW11 3BY

Get in touch

Get in touch with us today
to find out how we can put our
expertise to work for you.


GET IN TOUCH

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