PAID MEDIA

Why paid media is critical to market your B2B event?

The benefits of digital paid media over traditional advertising has been well documented, but if you’re one of the uninitiated, here’s the lowdown:

More affordable
Real time results
Less intrusive
Higher exposure
Higher engagement
Granular targeting
Quicker publication
Less interruptive
Easy analytics
Agile
Visibility on attribution

I could go on, but I think you get the idea. Considering that pre registrations take place online, digital paid media is considerably more effective than traditional advertising for generating registrations.

How it helps you maximise your budget

This is where paid media really overshadows traditional advertising. Not only is it more affordable overall, but the money that is being spent is done so more effectively. Consider this scenario: An advert in a magazine vs an advert online:

Traditional Advert

Online Advert

Pay to have your advert in the magazine, regardless of how many people see it. Pay only when someone sees or clicks on your ad.
Your advert is only visible within the pages of that particulate magazine. Your advert is visible to people based on their demographics, interests and preferences.
Once published it cannot be changed. Your advert can be updated at any time.
You cannot confirm with any certainty how many people have seen your ad. You can track exactly how many people have seen your ad, as well as how many people have actually engaged with it.
You can only use one creative. You can create multiple different designs that use unique copy and test what people respond to best.
People can’t register via a magazine ad. Your registration page is one click away.
It’s difficult to know exactly which adverts are driving registrations. Easily see which channels your registrations are coming from.

About Us

The B2B event experts
We’re a global team of B2B Event
Marketing Specialists who pride
ourselves on helping Trade Show
Organisers, Exhibitors, Conference
Producers and In-house Event
Teams to grow your event, solve
your digital marketing challenges,
and maximise your return on
investment

Contact us

United Kingdom +44 207 993 2199
uk@thesocialeffect.com

United States +1 919 348 4635
usa@thesocialeffect.com

France +33 4 2311 0023
france@thesocialeffect.com

South Africa +27 21 300 1804
sa@thesocialeffect.com

Head Office • Penhurst House Office
11 352 Battersea Park Rd • London SW11 3BY

Contact

Get in touch with us today
to find out how we can put our
expertise to work for you.

Contact us

United Kingdom +44 207 993 2199
uk@thesocialeffect.com

United States +1 919 348 4635
usa@thesocialeffect.com

France +33 4 2311 0023
france@thesocialeffect.com

South Africa +27 21 300 1804
sa@thesocialeffect.com

Head Office • Penhurst House Office
11 352 Battersea Park Rd • London SW11 3BY

About Us

The B2B event experts
We’re a global team of B2B Event
Marketing Specialists who pride
ourselves on helping Trade Show
Organisers, Exhibitors, Conference
Producers and In-house Event
Teams to grow your event, solve
your digital marketing challenges,
and maximise your return on
investment

Contact

Get in touch with us today
to find out how we can put our
expertise to work for you.

Contact us

United Kingdom +44 207 993 2199
uk@thesocialeffect.com

United States +1 919 348 4635
usa@thesocialeffect.com

France +33 4 2311 0023
france@thesocialeffect.com

South Africa +27 21 300 1804
sa@thesocialeffect.com

Head Office • Penhurst House Office
11 352 Battersea Park Rd • London SW11 3BY

About Us

The B2B event experts
We’re a global team of B2B Event
Marketing Specialists who pride
ourselves on helping Trade Show
Organisers, Exhibitors, Conference
Producers and In-house Event
Teams to grow your event, solve
your digital marketing challenges,
and maximise your return on
investment

Contact

Get in touch with us today
to find out how we can put our
expertise to work for you.