Conversion Rate Optimisation

You can spend as much money as you like on digital marketing tactics, be it Paid Media, Social Media, or the ubiquitous Email; but if the landing page your prospects arrive at fails to illustrate the value to your prospective sponsor, exhibitor or attendee, you’re going to lose them. If your digital marketing gets feet into your door, then your landing page is your salesman. A bad salesman will not close the deal for you. You need a landing page that clearly reinforces your event’s value proposition and motivates your prospects to complete required forms and actions to become leads without hesitation.

In the rush to promote an event and exhibitor sales, a landing page built to convert your hard-won traffic is often last on the list. This is where our conversion rate optimisation team steps in. We’ve created more than enough successful landing pages to know what works and, more importantly, what doesn’t. Our knowledge of online user behaviour and aesthetics coupled with analytic insight unearthed through a continuous A/B testing and improvement can transform your event landing pages from dull and repulsive online real estate into engaging introductions to your event.

Regan’s Suggestion:

Once-off optimisation could yield positive results, but the secret to an agile approach is to continuously monitor and measure the success of your campaigns and landing pages. Personalisation of the user experience through Feathr could push your success even further, past your wildest expectations.

About Us

The event marketing experts

We’re a global team of B2B Event Marketing Specialists who pride ourselves on helping Trade Show Organisers, Exhibitors, Conference Producers and In-house Event Teams to grow your event, solve your digital marketing challenges, and maximise your return on investment


United Kingdom
+44 ( 0) 207 993 2199

United States
+44 ( 0) 919 348 4685

+33 (0) 04 8358 0882



South Africa
+27 021 3001 804

Head Office
Penhurst House Office
11 352 Battersea Park Rd
London, SW11 3BY

Get in touch

Get in touch with us today
to find out how we can put our
expertise to work for you.


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The Social Effect - Event Marketing Agency

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