Welcome to
The Social Effect

We’re a specialist digital marketing
agency who believes there’s always
a smarter, faster and better way
to market your events.

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We help you grow your
B2B events. More Exhibitors,
Visitors, Sponsors & Attendees.


More Exhibitors,
Visitors, Sponsors
and Attendees

B2B event marketing needs a new approach. Traditional event marketing is rapidly losing its effectiveness. Our new digital world needs a new digital approach. Introducing Agile Digital Marketing for B2B Events organisers.

We help you grow your B2B events.


B2B event
marketing needs
a new approach

Traditional event marketing is rapidly losing its effectiveness. Our new digital world needs a new digital approach.

Introducing Agile Digital Marketing for B2B Events organisers.


Why digital event
marketing needs
a new approach

Your event prospects take multiple digital and social routes to registration. Unless you are reaching your audience at all stages of the funnel, across all channels and devices, your marketing needs a new approach.

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What we think you should know about us


We’ve walked in your shoes
We know how sore your feet get traipsing around conference and exhibition halls. We understand the challenges and opportunities you confront day-in, week-out because we’ve been there.


Two ears + one mouth
We listen twice as much as we speak. We know that your situation is unique, and we want to fully understand your needs before we even begin. Our mouths ask the right questions, and our two ears are trained to listen until our digital light switch flips.


Digital DNA
Digital exploration and agility is coded into our DNA. We love when historic channel keep performing yet know how to help you prosper in a dynamic digital ecosystem that is in a constant state of change.


What we think you should know about us

From improving results from a single channel to adding new ones to your marketing
mix, or partnering with us to designing a comprehensive digital marketing strategy,
we have the solution you’re looking for.

GEOFENCING &
GEOCONQUESTING

B2B event marketing needs
a new approach

 

Traditional event marketing is rapidly losing its effectiveness. Our new digital world needs a new digital approachIntroducing Agile Digital Marketing for B2B Events organisers.

Why digital event marketing needs a new approach

Your event prospects take multiple digital and social routes to registration. Unless you are reaching your audience at all stages of the funnel, across all channels and devices, your marketing needs a new approach.

Your prospects’ journey starts with an email that they open on their mobile, and after spending sixty seconds on your website, they leave. A retargeting ad customised to their persona is presented to them on their desktop, delivered via a social network. Your prospects then come back to your website and this time spend two minutes, but they leave after only halfway completing your event registration form. An Agile Marketing Strategy has tested the next 1-2 steps to get your prospects to finally register.

Anticipating and matching your prospects’ digital behaviour is the core of Agile Marketing and will help you overcome two of event marketers’ most significant challenges: attribution and budget allocation.

Agile Event Marketing Pillars

TESTING & DATA

OVER
OPINIONS & CONVENTION

RAPID ITERATIONS

OVER
BIG CAMPAIGNS

RESPONDING TO CHANGE

OVER
FOLLOWING A MASTER PLAN

MANY SMALL EXPERIMENTS

OVER
A FEW LARGE BETS

What we think you should know about us

We’ve walked in your shoes

We know how sore your feet get traipsing around conference and exhibition halls. We understand the challenges and opportunities you confront day-in, week-out because we’ve been there.

Two ears + one mouth

We listen twice as much as we speak. We know that your situation is unique, and we want to fully understand your needs before we even begin. Our mouths ask the right questions, and our two ears are trained to listen until our digital light switch flips.

Digital DNA

Digital exploration and agility is coded into our DNA. We love when historic channel keep performing yet know how to help you prosper in a dynamic digital ecosystem that is in a constant state of change.

What we can do with you

From improving results from a single channel to adding new ones to your marketing mix, or partnering with
us to designing
a comprehensive digital marketing strategy, we have the solution you’re looking for.

Marketing Director, Automechanika Birmingham

“We are eating humble pie, the Facebook strategy you proposed to us, proved us wrong, well done!”
Caroline Carr

CEO, Pilot Lite Venture

“Our community has saved us thousands in buying databases and has led to a 100x ROI”
Mike Anstey

Marketing Director, Messe Frankfurt

Nothing but positive comment regarding The Social Effects community management solution. We now have four communities, supporting four major trade shows. All expectations exceeded!
Tara Lovelock

Director, Scot-Tech

I was astounded by the traction we received, more importantly, the number of bookings that we took over a short period. We plan to use The Social Effect on all our major global events planned for 2017
Ray Bugg

Managing Director, Messe Frankfurt UK

As exhibition organisers, we work with The Social Effect to drive visitors, convert pre-registrations to visitors, create buzz, and work with our exhibitors to drive stand traffic to our events from multiple social media channels.   They are inventive and creative, and bring a sense of humour to a B2B trade event”

Rob Sherwood

Marketing Director, Fuel Education

“I am astounded by the engagement, the Community continues to generate trackable leads, The Social Effect are true partners”

Nicole Bono

Marketing Director, Plexure

The click-through and registration rates we’ve seen from The Social Effects social prospecting solution are at least 10x better than we see with email
Kai Crow

The Organisers & Events we partner with

In 2017 we have worked on over 150 conferences, 30 trade shows and 120 corporate B2B events to help them increase attendees, visitors, exhibitors and foot traffic.

Messe Frankfurt

Messe Frankfurt

Ambiente

Ambiente

Fintech Scotland

Fintech Scotland

Automechanika Dubai

Automechanika Dubai

Materials Handling

Materials Handling

Beautyworld

Beautyworld

Super Yachts Monaco

Super Yachts Monaco

Automechanika Birmingham

Automechanika Birmingham

Messe Frankfurt

Messe Frankfurt

Intersec

Intersec

Materials Handling Saudi Arabia

Materials Handling Saudi Arabia

prolight+sound

prolight+sound

Microsoft Dynamics

Microsoft Dynamics

VMware

VMware

F5

F5

HP

HP

247 Headhunting

247 Headhunting

Iovation

Iovation

UKIF

UKIF

Mobileiron

Mobileiron

Netskope

Netskope

Innovation DB

Innovation DB

Your Agile Event Marketing Team

From Community Managers to Paid Media experts, Data geeks to Creatives and everything in between, our team of digital event marketing professionals all believe there is always a smarter, faster and better way to market your events.

Regan George

Regan George

Bob Etheridge

Bob Etheridge

Barend Potgieter

Barend Potgieter

Nick Jenks

Nick Jenks

Elisah Chibvamushure

Elisah Chibvamushure

Eric Louw

Eric Louw

Ayesha Yon

Ayesha Yon

Eben Meyer

Eben Meyer

Shaun Carr

Shaun Carr

Husain Boodhoo

Husain Boodhoo

Jonathan Lee Ching

Jonathan Lee Ching

Farentino Adams

Farentino Adams

Zaid Rowe

Zaid Rowe

Nadia Mcdonald

Nadia Mcdonald

Wayne Tigere

Wayne Tigere

Young Ndlovu

Young Ndlovu

Talia-Ann Tifflin

Talia-Ann Tifflin

Recent Case Studies

Get in touch with us today to find

out how we can put our expertise

to work for you.

Get in touch

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