Social Media Management
“For B2B organizations Social Media has risen from obscurity to become an indispensable tool for real-time marketing communication and target market insights”
Social Media allows you to connect with your audience throughout the year, keeping a finger on the pulse of the market you serve. A strategically directed, engaging and professional social media presence is essential to the success of the modern enterprise. For B2B organisations Social Media has risen from obscurity to become an indispensable tool for real-time marketing communication and target market insights. The resultant brand awareness makes it that much easier to initiate sales nurturing conversations with prospects when it’s time to promote an event or a product demo.
Our expert Social Media Managers will develop a strategy for your social media presence across the relevant channels frequented by your target market, create content to break through the clutter and serve the needs of your prospects, nurture leads, and shape an audience and community around your brand. Regular reporting and advanced analytics ensure that the Social Media Manager and extended team continually test, adjust and optimise communication strategies to best serve the desired outcome.
Social Media is most effective when combined with Paid Media support. Always allocate some budget to paid media support for growth and content distribution to reach your audience and pull them into your influence.
Event Social Media Management
Social Media provides the connective tissue for conversations and discussions around your event, pushing content to potential and registered attendees and providing various opportunities for engagement.
For each event we market, we work with our clients to develop a Social Media Strategy with specific goals and guidelines for the Pre-, During and Post Event phases.
Before an event, Social Media posts are used to:
- Drive registrations
- Inform registered and potential attendees of the various reasons to attend
- Engage with various stakeholders
During an event, live updates are provided on various social channels to entice potential attendees still on the fence and act as
After an event, the content is aggregated from the event on our social platforms, providing another opportunity to spark and continue the conversation.