Social Media Management

Social Media allows you to connect with your audience throughout the year, keeping a finger on the pulse of the market you serve. A strategically directed, engaging and professional social media presence is essential to the success of the modern enterprise. For B2B organisations Social Media has risen from obscurity to become an indispensable tool for real-time marketing communication and target market insights. The resultant brand awareness makes it that much easier to initiate sales nurturing conversations with prospects when it’s time to promote an event or a product demo.

Our expert Social Media Managers will develop a strategy for your social media presence across the relevant channels frequented by your target market, create content to break through the clutter and serve the needs of your prospects, nurture leads, and shape an audience and community around your brand. Regular reporting and advanced analytics ensure that the Social Media Manager and extended team continually test, adjust and optimise communication strategies to best serve the desired outcome.

 


Event Social Media Management

Social Media provides the connective tissue for conversations and discussions around your event, pushing content to potential and registered attendees and providing various opportunities for engagement.

For each event we market, we work with our clients to develop a Social Media Strategy with specific goals and guidelines for the Pre-, During and Post Event phases.

Before an event

Social Media posts are used to:
 

  • Drive registrations
  • Inform registered and potential attendees of the various reasons to attend
  • Engage with various stakeholders
During an event

Live updates are provided on various social channels to entice potential attendees still on the fence and act as a platform for attendees to discuss and ask questions.

After an event

The content is aggregated from the event on our social platforms, providing another opportunity to spark and continue the conversation.

Before an event

Social Media posts are used to:
 

  • Drive registrations
  • Inform registered and potential attendees of the various reasons to attend
  • Engage with various stakeholders
During an event

Live updates are provided on various social channels to entice potential attendees still on the fence and act as a platform for attendees to discuss and ask questions.

After an event

The content is aggregated from the event on our social platforms, providing another opportunity to spark and continue the conversation.

Regan’s Suggestion:

Social Media is most effective when combined with Paid Media support. Always allocate some budget to paid media support for growth and content distribution to reach your audience and pull them into your influence.

About Us

The B2B event experts

We’re a global team of B2B Event Marketing Specialists who pride ourselves on helping Trade Show Organisers, Exhibitors, Conference Producers and In-house Event Teams to grow your event, solve your digital marketing challenges, and maximise your return on investment

Contact

United Kingdom
+44 ( 0) 207 993 2199
uk@thesocialeffect.com

United States
+44 ( 0) 919 348 4685
uk@thesocialeffect.com

France
+33 (0) 04 8358 0882
france@thesocialeffect.com

South Africa
+27 021 3001 804
sa@thesocialeffect.com

Head Office
Penhurst House Office
11 352 Battersea Park Rd
London, SW11 3BY

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Get in touch with us today
to find out how we can put our
expertise to work for you.


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