Cold-calling is dead. Good riddance. Simply reaching your ideal prospects isn’t good enough: you need to connect with them on their own terms. People use social media to make connections, and you can use social media to communicate with your prospects when they actually want to connect. A strategically developed and artfully executed social selling program will help you find, connect with, understand, and nurture sales prospects, attendees, sponsors and exhibitors. Social selling is a scalable way for your sales teams to cultivate relationships.
Our Social Selling Marketing Specialists develop programs that sift through social networks, finding and vetting your ideal prospects. We help you to build relationships with your prospects and monitor their readiness to buy: this is our Connect-Nurture-Pitch approach. Depending on your requirements, our specialists will either hand over qualified prospects to your sales team, or begin the sales conversation on your behalf.
Social Selling campaigns are taken to the next level when supported by online communities. Online communities provide sales representatives with an opportunity to build authentic relationships with prospects through storytelling, conversation, and thought leadership content – in a more casual environment. Once these relationships have been established, sales conversations can arise naturally.
The event marketing experts
We’re a global team of B2B Event Marketing Specialists who pride ourselves on helping Trade Show Organisers, Exhibitors, Conference Producers and In-house Event Teams to grow your event, solve your digital marketing challenges, and maximise your return on investment
+44 ( 0) 207 993 2199
+44 ( 0) 919 348 4685
+33 (0) 04 8358 0882
+27 021 3001 804
Penhurst House Office
11 352 Battersea Park Rd
London, SW11 3BY